TSS – Tally Student Survival

Targeting a College Demographic Through SEO

Tally Student Survival was created in Tallahassee, FL with the goal of being an all-inclusive resource for college students and parents in town. After forming strong local ties with local business owners and getting the name of the company out through grassroot efforts, the owner of Tally Student Survival decided he needed a new way to get traffic to his site other than word-of-mouth and tedious social media campaigns. That is when TSS and CTR linked up with the goal of improving the visibility of TSS on search engine queries related to college students. In just a couple of months, TSS was able to capture an entire new audience and has reached all-time highs in traffic.

Traffic Increase (4 month comparison)