Some days, it seems we are all just puppets on Google’s strings. When Google makes a change, as SEO experts, we must react. Furthermore, Crush the Rankings prides ourselves on being on top of all of the latest developments, allowing us to not only optimize our websites to avoid algorithm penalty, but giving us critical insights that allow us to assist clients in recovering from a Google Penalty.
Google uses an algorithm, primarily driven by Artificial Intelligence, to help narrow down search results to what Google believe’s would best serve the searcher’s intent or query. Given the billions and billions of pages on the internet, Google’s algorithm is designed to sort through all of these pages in order to serve the most useful and relevant results as quickly as possible.
Google’s algorithm is comprised of an entire series of algorithms, each working in it’s own way to attempt and serve the most helpful results. Google, as an entity, looks at many factors on people’s websites, including speed, content, formatting, location, and even authoritativeness of the content.
In order to continue to adjust, Google will frequently, as in daily, release updates to these algorithms to help fine-tune the search results. While algorithm updates do happen everyday, sometimes there are much larger and more significant updates, known as Broad Core Updates.
In the old days, Google would drop significant algorithm updates without any warning, often sending those unprepared SEO into a frenzy and their clients into a tail-spin. These days, Google tries to give some notice prior to the updates, although they don’t always say what the update will entail. This is where Crush the Rankings and Taylor Kurtz separate themselves from the pack. Taylor takes it upon himself to stay on top of the absolute latest developments within Google and the SEO community to always be prepared for an algorithm update, rather than scrambling to recover after the fact. It’s like the old saying goes: “You’ve got to stay ready, to keep from getting ready.”
The difference between a broad core update and a normal algorithm update, is a broad core update is a tweak to the main search algorithm, which in itself has up to 500 or more ranking factors. During a broad core update, the weight assigned to these various factors and signals may be tweaked, altering the search results. Keeping up with the best practices of SEO can help significantly in minimizing the impact of a significant update or even benefiting from said update.
Over time, Google has released numerous broad core algorithm updates, each working to improve the quality and reliability of the search results page (SERP).
There are several indicators that one’s site may have been negatively impacted by an algorithm update. These indicators can include a loss of rankings and position in the search results, a loss of traffic, declined conversions, and much more. In extreme cases, Google may send you a manual notice of a penalty on your website. If you believe you are the victim of a Google Penalty, it is important to contact a qualified Google penalty expert who can look at every factor of your website and traffic to determine the cause of any decline and how to resolve the matter as soon as possible. Crush the Ranking’s own Taylor Kurtz is recognized as one of the brightest minds in the industry when it comes to not only recovering from a Google penalty, but also being prepared for algorithm updates to prevent any penalty in the first place.